Executive Summary Example - Business Plan

 

business plan executive summary examples

Apr 02,  · This article is part of a series on how to write a great business plan. The Executive Summary is a brief outline of the company's purpose and goals. While it Author: Jeff Haden. Jul 31,  · A well-prepared executive summary is useful for profiles for angel investment platforms like Gust, AngelList, and others. Introductions lead to requests for email summaries, not full business plans. But, investors can’t do due diligence without a full business plan. Your executive summary is the key to having your business plan reviewed/5(4). Jolly's Java and Bakery bakery business plan executive summary. Jolly's Java and Bakery is a start-up coffee shop and bakery.


9+ Business Plan Executive Summary Examples - PDF | Examples


I know that seems like a lot, and that's why it's so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed. So think of it as a snapshot of your business plan.

Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.

Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.

As you develop your Summary you will business plan executive summary examples focus on the issues that contribute most to potential success. If your concept is too fuzzy, business plan executive summary examples, business plan executive summary examples broad, business plan executive summary examples, or too complicated, go back and start again.

Business plan executive summary examples great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan. What ranks high in terms of importance? Product development? Acquiring the right location? Creating strategic partnerships?

Once your Summary is complete, business plan executive summary examples, you can use it as an outline for the rest of your plan. Simply flesh out the highlights with more detail.

Then work to accomplish your secondary objective by focusing on your business plan executive summary examples. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.

Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through. In short, make readers want to turn the page and keep reading. Just make sure your sizzle meets your steak by providing clear, factual descriptions. Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest. Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year, business plan executive summary examples.

Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. Within three years we intend to create the area's premier destination for cycling enthusiasts. Blue Mountain Cycle Rentals will be located at Mountain Drive, business plan executive summary examples, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.

The owner of the company, Marty Cycle, has over twenty years experience in the bicycle business, having served as a product manager for ACME Cycles as well as the general manager of Epic Cycling. Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country.

Due to the somewhat seasonal nature of the business, part-time employees will be hired to handle spikes in demand. Those employees will be attracted through competitive wages as well as discounts products and services.

While the outdoor tourism industry as a whole is flat, the park expects its number of visitors to grow over the next few years. The market potential inherent in those visitors is substantial. The cycling shops located in Harrisonburg, VA, are direct and established competitor. Our two primary competitive advantages will be location and lower costs. Our location is also a key disadvantage where non-park rentals are concerned.

We will overcome that issue by establishing a satellite location in Harrisonburg for enthusiasts who wish to rent bicycles to use in town or on other local trails. We will also use online tools to better engage customers, allowing them to reserve and pay online as well as create individual profiles regarding sizes, preferences, and special needs.

Blue Mountain Cycle Rentals expects to earn a modest profit by year two based on projected sales. Our projections are based on the following key assumptions:. Keep in mind this is just a made-up example of how your Summary might read.

Also keep in mind this example focused on the rental business, so a description of products was not included. They'll show up later. If your business will manufacture or sell products, or provide a variety of services, then be sure to include a Products and Services section in your Summary.

In this case the products and services are obvious, so including a specific section would be redundant. Bottom line: Provide some sizzle in your Executive Summary Now let's look at another main component in a business plan: your Business Overview and Objectives. Editorial Disclosure: Inc.

These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments.

In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor.

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Today's Must Reads. Forgot Password? Enter your email to reset your password. Or sign up using:. New member? Sign up now. Sign in if you're already registered. Guides and Reviews. Business plan executive summary examples second in a comprehensive series to help you craft the perfect business plan for your startup.

Contributing editor, Inc. The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on business plan executive summary examples or two pages, a good Summary includes: A brief description of products and services A summary of objectives A solid description of the market A high-level justification for viability including a quick look at your competition and your competitive advantage A snapshot of growth potential An overview of funding requirements I know that seems like a lot, and that's why it's so important you get it right.

Refine and tighten your concept, business plan executive summary examples. Determine your priorities. Your Summary can serve as a guide to writing the rest of your plan. Like this column? Sign up to subscribe to email alerts and you'll never miss a post. The opinions expressed here by Inc. Published on: Apr 2,

 

How to Write a Great Business Plan: The Executive Summary | gandrago.ml

 

business plan executive summary examples

 

Jolly's Java and Bakery bakery business plan executive summary. Jolly's Java and Bakery is a start-up coffee shop and bakery. Just like a business plan executive summary, your marketing plan executive summary must only contain relevant and necessary information. Limiting the content of your marketing plan executive summary can help the document become more direct to the point, precise, and concise. Develop your organization’s marketing plan executive summary now. Jul 31,  · A well-prepared executive summary is useful for profiles for angel investment platforms like Gust, AngelList, and others. Introductions lead to requests for email summaries, not full business plans. But, investors can’t do due diligence without a full business plan. Your executive summary is the key to having your business plan reviewed/5(4).